Audi
quattro Cup 2018

Role:
Art Director and Graphic Designer. Help create a cohesive look and feel from German guidelines and translate that design to the US Market.

Created a shot list and worked with videographer to produce a sizzle reel in to be showcase at the Winner’s Dinner.

What is Audi quattro Cup:
One of the largest amateur golf tournaments in the world, bringing together Audi owners, potential conquests, and dealership representatives from around the country for an unforgettable weekend.

Challenge:
Audi tasked CSM LeadDog, through the use of this national platform, to reinforce the brand’s position as sophisticated and progressive and portray traits of precision, passion and competition. The experience had to be premium for current owners and fill the sales funnel with new conquests.

In addition to the national platform, we were tasked with providing seamless communication and logistical support for dealers to plan and execute local tournaments. The annual culmination of the program, the United States Final, had to ensure an unforgettable experience for golfers and their guests alike and strategically highlight Audi vehicles  throughout.

Solution:
Our approach included developing a turnkey program for local dealers to engage with customers and target conquests in the luxury segment and ensure the quality and quantity of entrant was aligned with Audi’s premium clientele. To do this, we focused on developing a new Audi quattro Cup website with improved look/feel and functionality. Branding and prizing kits were developed and sent to dealerships to ensure consistency in tournament executions and brand integrations.

The United States Final required flawless execution at some of the most renowned golf resorts in the world. Hosting guests Pebble Beach Resorts required a level of planning and execution that mirrored the prestige of our event venue. The attention to detail ran the gambit from selection of the right china and ambient lighting at evening banquets to coordinating meticulous guest logistics and vehicle incorporation.