Entità Botanica is a passion project that I started because I felt that there was a lack of beauty products that put eczema first. For me I always found it so difficult to find products that were good for my dry, eczema prone skin while keeping the ingredient list to a minimum. Each product’s ingredients were carefully chosen after doing thorough research on their benefits and healing properties for the skin. I wanted to also make sure that these products were specific but allowed all skin types to use as well.
After some sample testing and feedback. Entità Botanica is getting ready for a soft launch of a few products.
Branding
Entità Botanica is a clean beauty brand and I wanted to maintain that in the overall branding. When I was brainstorming I started with ingredient illustrations but I felt it was overpowering and not really speaking to the brand or my design aesthetic as a designer. So I went back to the drawing board and Pinterest board and decided to just do what I love, swiss design. With swiss design in my head I started with shapes, shapes I like, shapes that work for a soap/organics brand and I landed on a circle.
