European Wax Center

Role:
Graphic Designer, worked along-side the Creative Directors David Orton and Charlie Williamson during the redesign of European Wax Center’s brand identity, design guidelines, social media assets, communications & advertising across all platforms and store signage.

Project:
Waxing is usually thought of as painful, unpleasant experience. So to redefine the category, we positioned European Wax Center as a luxurious, aspirational service that helps women find their inner strut. As a result, the brand’s total guest count has increased 400%, and they were listed on Inc. Magazine’s list of Fastest Growing Private Companies for three years in a row.