The Mindy Project + Dylan’s Candy Bar
Role:
Art Director and Graphic Designer, worked along side Associate Creative Director Ariel Zuckerman to make this colorful, sweet project come to life.
Project:
To celebrate the sixth and final season of The Mindy Project, we created a national partnership with candy retailer, Dylan’s Candy Bar.
At the heart of the campaign was a line of custom-curated candy inspired by The Mindy Project and the main character, Dr. Mindy Lahiri. The candy was sold at Dylan’s Candy Bar retail locations and online for over six weeks. In addition, The Mindy Project also had a physical presence at five Dylan’s retail locations (NYC(2), LA, Chicago and Miami), as well as on Dylan’s social and website.
Finally, during the week of the premiere, we gave out free branded The Mindy Project x Dylan’s chocolates from branded “candy trucks” in NYC, LA, Chicago and Washington, D.C. Fans were encouraged to follow The Mindy Project on social media in order to receive their free giveaways.
