Peace Tea
#CHOOSEPEACE

Role:
Art Director and Graphic Designer, helped launch their product rebrand and new line of flavors.

Project:
I helped create and concept ideas for our pitch deck that won the Peace Tea experiential business for CSM LeadDog.

We then helped execute their first mobile tour creating a footprint that travelled for 6 weeks in 16 markets. Launched their #CHOOSEPEACE movement that promoted randomer random acts of kindness and encouraged engaging sampling experiences that unite a generation through the values of peace, love and happiness.

For this project the consumer journey was key to making sure we got consumers to engage and learn the core mission of Peace Tea (#CHOOSEPEACE).

Mocks & Renders