Skype
Global Everyday Campaign

Role:
Graphic Designer and Production Designer.

Project:
Skype launched their Global Everyday campaign “The Things we do” and came to us to help launch digital ads for this campaign.

The Global Everyday campaign was centered about three principles; Universal, Useful and Wonderful. Across all markets and segments our challenge is the same. As the market shifts towards frequent mobile conversations we must change perception and use of Skype.

Using photography shot by Skype and their brand guidelines we created a digital banner launch for them.

These banners were in English, Russian, Spanish and Portuguese. The following categories were Fashion, Game Time, Pet Watching, Quality Time, Trip Planning and Universal.