smartwater northeast tour

Role:
Art Director and Graphic Designer, worked collaboratively with Senior Art Director and 3D Render Artist Kelly Gayara.

Project:
smartwater wanted to bring awareness and excitement around the launch of the new innovation product line to the northeast. smartwater activated at 14 different indoor venues and gave consumers the opportunity to participate in virtual reality experiences, self-led headspace meditations, and a consumer questionnaire. Through the experience, consumers were educated on smartwater alkaline and smartwater antioxidant product occasions and found out which product aligned best with their lifestyle, and received a1 liter bottle of their choice.

We created on the ground excitement of the new “that’s pretty smart” brand campaign, by providing authentic and culturally relevant ways to experience smartwater alkaline and smartwater antioxidant; educating consumers, driving trial and clearly connecting to consumption occasions while behaving in a “smarter way”.

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