Stranger Things Fun Fair
Season 3 Launch

Role:

Art Director and Graphic Designer, worked collaboratively with Senior Art Director and 3D Render Artist Kelly Gayara.

Project:
Use the world of Stranger Things to create an immersive multi-day consumer experience, generating buzz for the release of season 3. We created a one day cast, press and fan experience along with a multi-day takeover of both the Santa Monica Pier in Los Angeles where everyone got to experience the “Upside Down” Summer Carnival set in fictional Hawkins, Indiana.

17.6B+ Impressions
235 Media Placements
$285.4M Total Ad Value
40,000+ Fan Participants
150+ Fake Rats Placed

Partnerships:
Lego
Coca-Cola
Baskin Robbins

Press Articles:
BuzzFeed
Los Angeles Times
Yahoo
Travel + Leisure
Bustle
TV Guide

17.6 Billion total media impressions from 235 placements with a total ad value of $285.4 million