The Witcher
Fan Experience
Role:
Art Director and Graphic Designer, worked collaboratively with Senior Art Director Kelly Gayara and 3D render artist Jacob del Nero
The Big Idea:
The Marketplace, an interactive ‘FanZone,’ where attendees participated in Witcher activities and had opportunities to engage with other fans in the community.
The World of the Witcher, artfully-rendered and dynamic environments in which guests explored, participated, and interacted in the worlds of our main characters: Yennefer’s sorcery school, Ciri’s castle tower, and Geralt’s bathtub and dark forest.
The Goals:
To engage and excite superfans of The Witcher, dropping them into the middle of its world’s imagery and iconography, placing them in multiple dynamic environments and compelling them to spread the word through shareable media.
To create an inventive and unique experience surrounding the US premiere screening of The Witcher, rewarding fans with an exclusive event and viewing.
To capture the attention of influencers, allowing them to get a taste of the Witcher universe and reach their followers with intriguing and artfully rendered content reflecting the Witcher world, whetting their appetite and creating a groundswell of excitement and buzz for the streaming premiere.
1,200+ Fan Participants
4.2 MILLION Twitter Reach
596,000 Instagram Reach
Countless Rants to Roach
The World of The Witcher
The Marketplace
